The Connecticut Pool Experts Other Pool Companies Call

When another pool company cannot solve a problem, the call often comes to us. The Swimming Pool Store has been fixing Connecticut’s toughest pool problems from our Burlington shop since 1969, and our technicians are regularly called in to help other pool companies that get stuck on difficult jobs. We are family-owned, with more than 50 years in business, with no complaints against our licenses and no lawsuits in that entire history. When a pool has stumped everyone else, you bring it to us.

That reputation comes from doing one thing for a long time and doing it well. We run a full pool company under one roof: a stocked retail store, a service and repair team, and our own installers. We try to fix a problem before we suggest replacing anything, and we keep the parts on hand to make that possible.

For More Than 55 years, One family, One record

Joseph Ashner opened The Swimming Pool Store in 1969 on a simple idea: honest work for honest money. His family still runs it today, and that idea still sets how we treat every customer and every pool. Long-time Hartford County homeowners know us as the Connecticut pool experts who have been here the whole time, through every change in pool equipment and water treatment since the late 1960s.

More than 55 years later, the people we send to your pool are not seasonal hires learning as they go. They are experienced technicians, many with decades of experience in Connecticut pools.

In more than 55 years of business, we have never had a complaint filed against our licenses, nor have we had a lawsuit brought against the company. That is a plain fact you can check, and it reflects how we have treated customers and handled repairs for more than five decades.

What Makes a Problem a Swimming Pool Store Problem

Most pool questions are routine, and we handle plenty of routine. The pools that find their way to us tend to be the ones that other people have given up on. Before we ever talk about replacing equipment, we try to find the real cause and fix it. Here is the kind of problem we take on every season:

  • Water that will not move evenly, with cool or cloudy dead spots in the corners or on the steps.
  • Return-jet and plumbing layouts that fight against good circulation, no matter how the pump is set.
  • A filter that runs at the wrong pressure, too high or too low, and will not settle down.
  • Filters that clog again a week after you clean them, when the real cause is elsewhere.
  • A pump or heater that quits, you want someone who can diagnose it on the spot, instead of guessing.
  • Older equipment: you want to know whether it still meets current safety standards before anyone gets hurt.
  • The long-standing problem that two other companies have already looked at and could not fix.
  • A full inspection at opening, so you start the season knowing exactly what needs attention.

If your problem is on that list, or it is something stranger, that is the kind of puzzle our technicians like. It is also why other pool companies pick up the phone and call us when they are stuck.

The Archive: Parts for Pools Built Decades Ago

Upstairs, we keep what we call the Archive. It is a second floor stocked with parts for almost any pool, including obsolete parts and parts for pools installed decades ago. Our staff knows what is up there and can put their hands on the smallest fitting fast.

The Archive is a big part of how we fix a pool that someone else called beyond repair. When the right part has not been made in years, we often already have it on the shelf. And because we have quick access to the regional wholesale parts supplier right here in Hartford County, we can usually get parts for old or unusual equipment without a long wait. Having the part is the difference between repairing your pool and replacing it.

Honest Work for Honest Money, From a .99-cent O-ring Up

Whether you are buying a new in-ground pool or a .99-cent O-ring, you get the same respect and the same straight answer. That has been the rule here since 1969, and it is the part of the business we are proudest of.

We treat your property the way we would treat our own. We clean up the equipment pad, put things back in order, and leave the area better than we found it. On-site, we are tidy and professional, and we explain what we are doing as we go.

We will tell you what your pool needs and what it does not. We will not sell you chemicals or new equipment for a problem we have not diagnosed first. If the honest answer is that a repair will hold for another season, that is the answer you get. Our job is to help you understand your pool, not to talk you into the biggest invoice.

Decades of Experience, Paired with Current Pool Technology

We pair decades of hands-on experience with the latest in swimming pool technology. Our experienced pool technicians install and service variable-speed pumps, smart automation, salt systems, and high-efficiency heaters, and we keep up with how each one changes. We are a verified Maytronics Elite Dealer, offering a selection of Dolphin robotic pool cleaners.  

Every visit to the store includes a free water test on our LaMotte WaterLink Spin Disk lab, so the advice you get starts from accurate numbers. We are also available year-round. In the off-season, when most pool stores close, you can still reach us by phone, email, or online chat.

We prioritize long-term reliability over finding the lowest sticker price. We will help you choose equipment that balances upfront cost against long-term reliability and running cost, and we can help you put together a realistic yearly budget for chemicals, power, and service before you spend a dollar.

When you want pumps and filters with guidance from Connecticut pool experts who service them every day, that is what the store is for.

Connecticut Pool Experts

The people on your pool

Experience matters most when a pool problem is not obvious. At The Swimming Pool Store, the people helping you are not seasonal hires working from a script. They are pool professionals who have spent years learning how Connecticut pools behave, how equipment fails, and how to solve problems that do not always have a simple answer.

James Ashner, Owner
James grew up in the pool business and now leads The Swimming Pool Store with the same service-first philosophy the company was built on. His father, Joe Ashner, founded the business in 1969 and spent decades building and servicing pools throughout Connecticut. James took ownership in 2019 after learning the business from his father, brothers, and cousins, with a focus on carrying forward both the technical knowledge and the customer care that shaped the company.

James’s role is not only ownership. He helps set the standard for how the company thinks through problems: look carefully, explain clearly, and treat the customer with respect. His background gives him a deep understanding of the history of the business, the expectations of long-time customers, and the kind of hospitality that makes a service company worth trusting. When we say The Swimming Pool Store has decades of experience behind it, James is one of the reasons that statement means something.

Cory Hartwell, Senior Sales Manager
Cory has been with The Swimming Pool Store since 2008 and brings almost two decades of pool industry experience to the customers he helps every day. He started in the retail side of the business and has built a deep working knowledge across water chemistry, pool equipment, replacement parts, liners, covers, and the questions homeowners bring into the store.

Cory is often the person who helps turn a confusing pool problem into a practical next step. If your water is not balancing correctly, your equipment needs to be identified, your liner or cover needs to be measured, or you are trying to understand what part or product actually fits your pool, Cory brings the kind of experience that comes from seeing these problems season after season. He is also a Certified Service Technician with the Northeast Pool and Spa Association, which adds formal technical training to years of hands-on pool knowledge.

Michael Stagis, Service Manager
Michael leads the service side of The Swimming Pool Store with the perspective of someone who has worked his way through the field. He began as a service technician assistant, became a lead service technician within a year of his apprenticeship, and moved into service management after nearly a decade of jobsite experience.

That field background matters. Michael understands what technicians face at the equipment pad, what customers need explained clearly, and how to train service crews to diagnose problems carefully rather than guess. His work includes managing technicians and assistants, supporting their growth, and helping maintain the service standards customers expect from The Swimming Pool Store. Michael is also a Certified Service Technician through the Northeast Pool and Spa Association, with experience in equipment repair, troubleshooting, job-site service, and customer communication.

Together, James, Cory, Michael, and the service team give customers access to experience across ownership, retail guidance, water chemistry, equipment selection, field repair, and service management. That mix is what separates a true pool company from a seasonal crew. When you bring us a difficult pool problem, you are not relying on one person’s guess. You are drawing on a team that has seen Connecticut pools from the store counter to the equipment pad and knows how to work toward the right fix.

Our service area, and where our expertise reaches

Our shop is at 221 Spielman Hwy in Burlington, CT, a town in Hartford County. For in-person service and installation, we cover the Hartford County towns west of the Connecticut River, much of Litchfield County, and several bordering towns in neighboring counties. Some locations are too far for a service call, and we will tell you plainly if yours is one of them.

Frequently Asked Questions (FAQs) of Connecticut Pool Experts

Which Hartford County pool company has been in business the longest?

The Swimming Pool Store in Burlington opened in 1969 and has remained in the same family ever since, making it one of the longest-running pool companies in the Hartford County area. More than 55 years in business means the people who service your pool have likely seen your equipment, pool type, and kind of problem many times before. It also means a record you can check: no complaints filed against our licenses and no lawsuits in that entire history.
Longevity matters in pool service because pools are local and they last for decades, so experience compounds. Since 1969, we have serviced in-ground and above-ground pools across the region through every change in equipment and water treatment. We have seen the same pump models fail the same way, the same liners age, and the same closing mistakes cause the same spring problems. That depth is why other pool companies call us when they are stuck, and why long-time homeowners keep coming back. When you call, you reach people who plan to be here next season and the season after, rather than a crew passing through for the summer.

Will you try to repair my equipment before recommending a replacement?

Yes. We try to find the real cause of a problem and fix it before we ever suggest replacing equipment. Replacing a pump or a heater is sometimes the right call, but it is the last step, not the first one. Because we stock parts for older and unusual equipment, including parts that are no longer made, we can often repair a pool that another company said was beyond saving. You get the honest answer about whether a repair will hold, and what it will cost.
This is the part of our reputation we care about most. A repair-first approach only works if you have the parts and the experience to back it up, and we have both: a second floor stocked with hard-to-find parts and quick access to the region’s wholesale parts supplier in Hartford County. Repairing the right part often costs a fraction of a full replacement and keeps your pool running the same week, rather than waiting on a new unit to arrive. When a repair will not last, we will tell you that too and help you choose a replacement that fits your pool and budget. The goal is a pool that runs, not the biggest invoice we can write.

Can you find the cause of poor circulation or dead spots in my pool?

Yes. Poor circulation and dead spots are one of the problems we are called on most, including by other pool companies. Cool or cloudy corners, water that will not clear, and steps that never seem to turn over usually trace back to how the water moves through the pool rather than to chemistry alone. We look at the whole picture: pump sizing and runtime, filter condition, and the return jet and plumbing layout that determine where the water goes.
Dead spots are frustrating because the obvious fixes, more chemicals or a longer pump run, often do not solve them. The real cause is frequently in the plumbing or in how the returns are aimed and balanced, which is exactly the kind of puzzle our technicians enjoy. We diagnose the circulation first, then recommend the smallest change that fixes it, whether that is adjusting returns, correcting a plumbing issue, or right-sizing equipment. Once the water moves the way it should, the chemistry holds more easily, and the whole pool stays clearer with less effort. If you have lived with a stubborn dead spot for seasons, bring it to us.

My filter pressure keeps climbing or dropping. Can you diagnose it?

Yes. Filter pressure that runs too high, too low, or that will not settle is a signal, and reading that signal correctly is what we do. High pressure often indicates a dirty or undersized filter or a flow restriction; low pressure can indicate a problem on the suction side or a failing pump. The number on the gauge is the start of the diagnosis, not the whole answer, so we trace it back to the actual cause.
Pressure problems get expensive when they are guessed at, because the wrong fix leaves the real issue in place and stresses the rest of the equipment. Our technicians are Connecticut pool experts and have seen the full range of causes over decades of working with northeastern pools, so we know which clues matter. We check the filter, the pump, the plumbing, and the valves as a system, then explain what we found in plain terms. Getting the diagnosis right the first time protects the pump and filter you already own and prevents you from paying twice for the same problem. If your pressure has been off since the pool opened, or it spikes and you cannot figure out why, that is a problem worth bringing to us.

Can you tell me whether my older pool equipment meets current safety standards?

Yes. If your pool was built years or decades ago, the equipment may predate current safety standards, and we can tell you where you stand. We look at how the pool is plumbed and wired, the condition of older equipment, and the features that newer standards call for, then explain what is fine, what is worth watching, and what should be addressed. You get a clear read rather than a sales pitch.
Older pools are our specialty. We have serviced pools installed across five decades, so we know how the equipment and the rules have changed over that time. Where something no longer meets current standards, we will explain the risk in plain language and lay out your options, from a targeted repair to an upgrade, and we will help you decide based on safety and cost rather than pressure. An honest read on an older pool is often reassuring, since many of these systems are perfectly safe to keep running with a small repair or update. Bring us the make and age of your equipment, or stop by, and we will walk through it with you.

I want reliability more than the lowest price. Is The Swimming Pool Store a fit?

Probably, yes. We are a good match for homeowners who would rather have a pool that runs reliably for years than chase the lowest sticker price. We are not the cheapest option in the Hartford market, and we do not try to be. What you get instead is experienced people, honest diagnosis, parts on hand, and a company that will still be here next season to stand behind what it did.
Reliability is mostly about getting the small decisions right: the correct part, the proper repair, equipment sized for your pool, and water chemistry that is properly balanced. Those choices cost a little more up front and save real money and aggravation over the life of the pool. Across more than 50 years, that is the reputation our customers describe, often after they have tried the cheaper route first. We would rather size and install a pump correctly once than be the third company you call to fix the same problem. If reliability and a straight answer matter more to you than the rock-bottom quote, we are the kind of company you are looking for.

Do you carry parts for older or hard-to-find pool equipment?

Yes. We keep a deep parts inventory, including a second floor stocked with parts for older pools and equipment that is no longer made. Our staff knows what is on those shelves and can find the right fitting fast, from O-rings and gaskets to pump, filter, and heater parts. When we do not have a part on hand, we have quick access to the region’s wholesale parts supplier, located right here in Hartford County.
Hard-to-find parts are the whole reason we can fix pools that other companies turn away. A pool installed decades ago does not stop needing service, and the part it needs is often discontinued, which is where most companies give up. We treat that as a normal day. Bring in the broken part, a photo, or the make and model, and we can likely match it. Even when a part was discontinued years ago, we can often cross-reference it to a current equivalent that fits. Having the right part on the shelf is what turns a “you will have to replace the whole thing” into a simple repair.

Where near Hartford can I buy pool pumps and filters with expert guidance?

You can find them at our store in Burlington. We carry pumps and filters from the major brands, and just as important, we are the people who install and service them every day, so the guidance is grounded in real experience rather than a spec sheet. We will ask about your pool, how you use it, and what you are trying to fix or improve, then point you to the equipment that fits, including variable-speed pumps that cut running costs.
Buying equipment without guidance is how people end up with a pump that is the wrong size or a filter that does not match the pool. Because we service the same equipment we sell, we know how each model holds up over years of use in Connecticut, and we will tell you honestly which choice makes sense for your situation and budget. We can also explain the running costs of each option, since a variable-speed pump that costs more upfront often pays for itself through lower electricity bills. Every store visit also includes a free water test on our LaMotte WaterLink Spin Disk lab, so any chemistry questions get accurate answers while you are there.

Will you walk me through a full inspection when you open my pool?

Yes. A pool opening is the right moment to find out what needs attention for the season, and we will walk you through a full inspection as part of it. We check the equipment, circulation, pool condition, and water, then tell you plainly what is in good shape, what to keep an eye on, and what needs to be addressed before it becomes a bigger problem.
An opening inspection is most useful when someone explains it to you, which is how we do it. You should not have to guess what your pool needs at the start of the season or be handed a list of charges with no explanation. We will go over what we found, answer your questions, and help you prioritize, so you start the season knowing where things stand. Catching a worn part or a small leak at opening is far cheaper than discovering it in July, when the pool is in full use. For an older pool, or one you have just bought, that walkthrough is the easiest way to get ahead of trouble.

Bring us the problem that another company could not solve. If two other companies have already looked at your pool and walked away, or your pump or heater quit in the middle of the season, call our service team at (860) 673-6118 or stop by the store in Burlington. Bring a small container of your pool water for a free test while you are here. There is a good chance we have seen it before, and a better chance we have the part to fix it.

Contact The Swimming Pool Store for answers to all your questions about swimming pools from Connecticut pool experts.

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